Michael Ciancio
Design and Art Direction
hello@sincerelymichael.com
+1 516 356 6791


Project: PG&E Completed at Wolff Olins
Role: Art direction, design
Animation: Athletics NYC
Description: PG&E is a leading energy provider in Northern California.
They came to Wolff Olins asking for a brand audit and consolidation.
We assessed the strongest aspects of their corporate identity and created
an internal relaunch video and new brand guidelines around the idea,
"Smart and simple, every day."

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